ABOUT US
OUR STORY
Established in 2021, Amoshi is a homegrown fashion label curated to deliver westernwear to the women of India. With a signature style flowing through every creative detail, the brand was born with the purpose to celebrate fashion and femininity. We strive towards becoming an inclusive brand and keep XS-2XL sizes ready and also customise with no additional charges in case of bigger sizes.
Our creative team artfully fuses functionality with trends that are inspired by global fads seen in art, movies, music, and runway shows all over the world. We aim to achieve excellence by using the finest fabrics and materials to create apparel ranging from everyday wear to occasion wear in vibrant hues.
SUSTAINABILITY
We continually strive to minimize our production waste and ensure optimum utilization of resources. Our dressmakers adopt zero waste cutting techniques to reduce the amount of pre-consumer waste in the textile supply chain. Additionally, our packaging is almost 100% recyclable.
ABOUT OUR FOUNDER AND DESIGNER
The brainchild of Arushi Chawla, the name "Amoshi" implies "with love from Shi." The endeavor to build a clothing brand began right after school when the designer decided to pursue BA (Hons) in Fashion Design from Pearl Academy, New Delhi. She then moved to Milan, Italy in 2019 to complete her Master’s degree at the prestigious Istituto Marangoni.
The exposure she got by immersing herself in the culture of Italy led her to birth Amoshi, a homegrown western wear brand for Indian body types.